HornToad Labs
We also build.
HornToad Labs is our internal product studio. We build tools that solve the same operational and revenue problems we work on with clients — problems we know firsthand, because we've lived them.
Built by operators
Every Labs product starts with a problem we've personally encountered running organizations. Not a market thesis — a lived experience.
Tested with clients
Early versions of Labs products are deployed in real client engagements before broader release. We don't ship tools we haven't used ourselves.
Practical, not impressive
Labs products are designed for the operator who has 20 minutes, not 2 hours. Useful outputs, minimal setup, no bloat.
Current Projects
Products in development, testing, and early concept stages.
Revenue Operations Diagnostic
A structured diagnostic tool for B2B revenue leaders. RevDiag walks you through the 40 questions that reveal where your revenue system is breaking — and generates a prioritized action plan.
The problem: Most RevOps assessments are either too shallow (a 5-question quiz) or too expensive (a 6-week engagement). RevDiag fills the gap.
Public Sector GTM Intelligence
A market intelligence tool for technology companies entering federal and state/local markets. GovGTM surfaces agency budget data, contract vehicle gaps, and teaming opportunities in one dashboard.
The problem: Public sector market research is fragmented across SAM.gov, USASpending.gov, and dozens of agency sites. GovGTM consolidates it.
The Operating System for Fractional Executives
A workspace and client management platform purpose-built for fractional executives. Track engagements, deliverables, and client health across a portfolio — without duct-taping project tools together.
The problem: Fractional executives manage multiple client relationships simultaneously. No existing tool is designed for their workflow.
Operator insights in your inbox
Practical perspectives on revenue, operations, GTM, and AI — written for operators.
Have a problem we should build for?
Labs products start with real operator problems. If you've got one that fits our focus areas, we'd like to hear it.
Get in Touch