Selected Work

Case Studies

Engagements are confidential by default. The work below is shared in anonymized form with client permission.

Revenue Operations Transformation at a Series B SaaS Company

A Series B SaaS company had grown to $18M ARR through founder-led sales, but was experiencing declining win rates, forecast misses of 30%+, and increasing churn. Sales, marketing, and customer success…

Revenue OperationsGo-To-MarketStrategy

47% ARR growth in 12 months

Key outcome

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Technology Services

Fractional COO Engagement During Rapid Scale

A technology services company had grown from 80 to 160 employees in 18 months following a Series C, but its operations had not scaled with the business. The CEO was spending 60% of her time on interna…

Fractional & Virtual Executive ServicesOperationsStrategy

Operational costs reduced 22% while headcount grew 60%

Key outcome

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GovTech / Public Sector

Public Sector GTM Strategy for a GovTech Platform

A well-funded GovTech company had built a strong product but was struggling to translate commercial GTM success into public sector pipeline. Their sales team was experienced in commercial enterprise s…

Go-To-MarketBusiness DevelopmentStrategy

Pipeline doubled in 8 months

Key outcome

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